One of the mysteries of the English language finally explained.
So as to win over or capture the minds and attention of the mass of ordinary people.
Early 18th century. From post-classical Latin ad captandum vulgus from classical Latin ad + captandum, neuter of the gerundive of captāre to entice, allure + vulgus.
ad captandum vulgus/ˌad kapˌtandəm ˈvʌlɡəs/
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