Definition of ad captandum vulgus in English:

ad captandum vulgus

adverb

  • So as to win over or capture the minds and attention of the mass of ordinary people.

Origin

Early 18th century. From post-classical Latin ad captandum vulgus from classical Latin ad + captandum, neuter of the gerundive of captāre to entice, allure + vulgus.

Pronunciation:

ad captandum vulgus

/ˌad kapˌtandəm ˈvʌlɡəs/