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So as to win over or capture the minds and attention of the mass of ordinary people.Related ad captandum
Early 18th century. From post-classical Latin ad captandum vulgus from classical Latin ad + captandum, neuter of the gerundive of captāre to entice, allure + vulgus.
ad captandum vulgus/ˌad kapˌtandəm ˈvʌlɡəs/
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The definitions of ‘buddy’ and ‘bro’ in the OED have recently been revised. We explore their history and increase in popularity.