One of the mysteries of the English language finally explained.
Denoting or relating to money spent on items of current expenditure.‘£75 million charges taken above the line for redundancies and property write-offs’
- ‘Budgets are also compared to costs, both above the line and internal.’
- ‘But they are paying substantial service costs because those costs are above the line.’
- ‘Any credits that appear within earnings, reflecting amortization of a reduction in the liability estimates, would be above the line, potentially aiding executive pay along with the stock price.’
- ‘The £67 million would be split 50: 50 above the line and below the line.’
- ‘Figure that the gross point players have got to be in for 10 to 20 percent this time around and that above the line cash costs have to be around $30 million.’
Denoting or relating to advertising in the mass media.‘with no above-the-line advertising spend, every spare dollar available for marketing is directed towards point-of-sale promotions’
- ‘The company is to unveil the above-the-line component of a new music-based campaign during Saturday's AFL grand final.’
- ‘They are making some core investments in above-the-line marketing initiatives, including commissioning TV ads, set to air nationwide throughout 2013.’
- ‘Marketing is changing: the customer experience no longer recognizes offline, online, above the line or below.’
- ‘The company plans a substantial "above-the-line" campaign, which means any marketing support beyond what the carrier plans to provide.’
- ‘He emphasised to them that he is focused on conversion from marketing, whether social media or above the line, into hard core bookings.’
Denoting bonus points and penalty points, which do not count towards the game.
- ‘The player who makes seven or more tricks scores as though they had played a contract of 1NT, and gets an additional premium of 100 above the line.’
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