One of the mysteries of the English language finally explained.
1(in the UK) Independent Television.‘a spokesman from ITV’as modifier ‘an ITV documentary’
- ‘The iTV service will offer the information viewers need to pick up the Big Challenge.’
- ‘The Human Senses interactive challenge is the most sophisticated, synchronised channel-switching iTV application yet devised by the BBC.’
- ‘VIS iTV will design and develop games for the interactive digital TV and broadband markets.’
- ‘Although iTV will take some time to catch on, this will most probably move in line with the quality and quantity of the service provided.’
- ‘Opera Software develops browsers for desktop, smart phone, PDA, iTV and vertical markets.’
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