One of the mysteries of the English language finally explained.
- ‘These guys have had a great run, but they've seen as well that it's not as easy as falling off a log - particularly in distribution.’
- ‘If they've got a sensible database-driven-automatic-router-building widget (I'm sure there's a good name for that), then it's as easy as falling off a log.’
- ‘What's needed is a mechanism that makes those options as easy as falling off a log.’
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